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EventsSocial → Table #004Past27,000 restaurants, the same hungry diners: how do you win in NYC?
The fourth Social → Table, and our first in New York, at Resobox in the East Village. We did the real math on doing nothing, DIY, an agency, or an app with support. Then Radek Kucharski of Pierożek and Brian Goldberg of Mr. Bing talked about filling seats and building a brand, over pierogi from Pierożek.
When- Wednesday, 27 May 2026, 10:00 AM-1:30 PM
Where- Resobox East Village, 91 E 3rd Street
Who- NYC restaurant owners, managers and chefs
- Free entry, 50 seats, lunch and coffee included.
What we coveredIn NYC, silence kills tables.
- 1Doing nothing, DIY, an agency, or an app with support: what each really costs in time, money and tables
- 2Which posts bring bookings, and which platforms are worth it in your neighborhood
- 3Ads vs. organic, and the mistakes that cost real money in a city of 27,000 competitors
- 4Two roads in New York food: neighborhood loyalty at Pierożek, and Mr. Bing from a cart to store shelves
- Welcome10:00 AM, registration and coffee
- Talk10:30 AM, the real math of restaurant marketing in NYC, Patryk Pijanowski
- Coffee11:00 AM, a short break
- Panel11:20 AM, Radek Kucharski and Brian Goldberg, then questions from the room
- Lunch11:50 AM, pierogi from Pierożek and networking until 1:30 PM