Neighborhood Pizzeria
See how we helped Neon Praga
Wood-fired Italian pizza, neighborhood vibe
Pizza on long-fermented dough from a wood-fired oven, pasta, craft beers on tap. Casual vibe, perfect for an evening with friends.
Great pizza, but who knows about us?
A new restaurant with authentic Italian pizza. The problem? Nobody knew it existed. The neighborhood is a big district, and the competition never sleeps.
No one knew about the place
A new restaurant in a large district. Great product, but no recognition. Potential guests walked by without knowing what they were missing.
Inconsistent communication
Social media managed without a plan. A post here, a post there – no consistency, no rhythm. Hard to build community without being systematic.
No website with online orders
Guests looking for the menu or online ordering options found nothing. Competition from Wolt and Pyszne.pl was just a click away.
Competition from pizza chains
Large pizza chains with huge advertising budgets. How can a small, family pizzeria break through all that noise?
A plan for success
A strategy tailored to the place's character. Casual vibe, neon accents, consistency in action.
We created a website with menu, food photos, and integration with Wolt and Pyszne.pl. Now guests can order with one click.
We introduced fixed promotions for each day of the week. Consistent visual identity, casual vibe, neon colors.
Campaigns targeted at residents within a few miles. Goal: increase orders and visits to the restaurant.
Posts we create for the pizzeria
Regular publications with promotions, events and daily life of the place. Neon vibe in every post.
neonpraga
neonpraga Promos every day of the week — a different one each day. Find your day!
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neonpraga Winter menu just dropped — mulled wine and warm beer to chase the cold away 🍷
neonpraga
neonpraga Craft beer tasting night — join us for a special evening of small-batch brewing 🍺
neonpraga
neonpraga Valentine's at Neon Praga — romantic dinner for two. Reserve a table 💝
neonpraga
neonpraga Mother's Day — moms eat at half price. Bring mom for pizza 💛
neonpraga
neonpraga New-year light menu — resolutions on? Start with a lighter slice 🍕
neonpraga
neonpraga Thursday = Margherita night, our lowest price of the week. Real Italian pizza ⭐
neonpraga
neonpraga Wednesdays are Aperol Spritz night 🍊
neonpraga
neonpraga Promos every day of the week — a different one each day. Find your day!
neonpraga
neonpraga Winter menu just dropped — mulled wine and warm beer to chase the cold away 🍷
neonpraga
neonpraga Craft beer tasting night — join us for a special evening of small-batch brewing 🍺
neonpraga
neonpraga Valentine's at Neon Praga — romantic dinner for two. Reserve a table 💝
neonpraga
neonpraga Mother's Day — moms eat at half price. Bring mom for pizza 💛
neonpraga
neonpraga New-year light menu — resolutions on? Start with a lighter slice 🍕
neonpraga
neonpraga Thursday = Margherita night, our lowest price of the week. Real Italian pizza ⭐
neonpraga
neonpraga Wednesdays are Aperol Spritz night 🍊
neonpraga
neonpraga Promos every day of the week — a different one each day. Find your day!
neonpraga
neonpraga Winter menu just dropped — mulled wine and warm beer to chase the cold away 🍷
neonpraga
neonpraga Craft beer tasting night — join us for a special evening of small-batch brewing 🍺
neonpraga
neonpraga Valentine's at Neon Praga — romantic dinner for two. Reserve a table 💝
neonpraga
neonpraga Mother's Day — moms eat at half price. Bring mom for pizza 💛
neonpraga
neonpraga New-year light menu — resolutions on? Start with a lighter slice 🍕
neonpraga
neonpraga Thursday = Margherita night, our lowest price of the week. Real Italian pizza ⭐
neonpraga
neonpraga Wednesdays are Aperol Spritz night 🍊
“We opened a place with real Italian pizza, but initially nobody knew about us. It's a big neighborhood, and we were hidden away on a side street. Since we started with regular promotion and daily specials, people started finding us. Now we have regulars who come on 'their day' — one for Tuesday's -50% pizza, another for Thursday's discounted Margherita night. Social media ads really work — I can see it in the calls and online orders.”
Owner
Neon Praga
What changed at the pizzeria
Numbers from the first 4 weeks of the ad campaign. With a tiny budget, we achieved impressive results.
Ad impressions
Almost 90,000 impressions in 4 weeks. The neighborhood saw that there's a new, cool pizzeria on the block.
Cost per click
Well below the market average. Effective campaign with a minimal budget.
Contacts with the restaurant
345 people called, messaged or went to the ordering page. Real interest, real guests.
Purchase intentions
77% of all actions are direct purchase intentions – online orders, calls, navigation to the restaurant.